1) Define specifically who is your right crowd, or the ideal attendee. Don't just say "business owner", be more specific than that - say "business owners that have at least $1 million in revenue turnover". If you are selling comfy, trendy maternity wear to women, and want to organize a fashion show, don't just say " young mothers". Say "young working mothers aged 20 to 35 who are hip, trendy and looking for affordable fashion that are comfortable" This will enable you to create an event programme that will be attractive for them. 2) Find them - Where are they hanging out? Once you have define your audience, you must know where they are hanging out in large numbers. Do they belong to a certain trade association? Do they have the same profession? What clubs are they members of? Do they carry a credit card? And offer your event to these crowd. 3)Know what publication they read. What media do they tune in to? Media owners will ...